The advertising campaigns of iPod and iPod video

September 4, 2009

The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.
The first campaigns concentrated upon the new product promoted both the iPod and iTunes [...]

0

Pros and cons on the new iPod video

August 15, 2009

On the 12th of April 2005, the company Apple announced the upcoming iPod video. The product was about to reveal a new feature of the device, meaning the capacity of playing videos.
As any new item that appears on the market, the iPod video managed to get fans and critics, at the same time. Due [...]

0